From: Consumer perception of sustainable practices in dairy production
Construct | Standard loading (> 0.7) | Mean | S.D. | Cronbach’s alpha (> 0.7) | Composite reliability (rho) (> 0.6) | Average variance extracted (> 0.5) |
---|---|---|---|---|---|---|
Perceived risksa | Â | Â | Â | .84 | .85 | .65 |
Perceived behavioural control (PBC)a | Â | Â | Â | .38a | .68 | .44 |
Perceived benefits | Â | Â | Â | .90 | .89 | .73 |
 v4 | 0.85* | 5.21 | 1.19 |  |  |  |
 v5 | 0.86* | 5.13 | 1.21 |  |  |  |
 v6 | 0.85* | 5.19 | 1.20 |  |  |  |
Moral norm (MN) | Â | Â | Â | .79 | .78 | .64 |
 v10 | 0.85* | 5.13 | 1.22 |  |  |  |
 v12 | 0.75* | 4.62 | 1.35 |  |  |  |
Subjective norm (SN) | Â | Â | Â | .80 | .71 | .55 |
 v14 | 0.70* | 4.28 | 1.35 |  |  |  |
 v15 | 0.78* | 4.39 | 1.41 |  |  |  |
Attitude (ATU) | Â | Â | Â | . 74 | .76 | .52 |
 v16 | 0.80* | 5.41 | 1.26 |  |  |  |
 v17 | 0.47* | 4.89 | 1.60 |  |  |  |
 v18 | 0.84* | 5.16 | 1.22 |  |  |  |