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Table 3 Agroforestry: measurement properties of the multi-item constructs (N = 1829)

From: Consumer perception of sustainable practices in dairy production

Construct Standard loading (> 0.7) Mean S.D. Cronbach’s alpha (> 0.7) Composite reliability (rho) (> 0.6) Average variance extracted (> 0.5)
Perceived risksa     .84 .85 .65
Perceived behavioural control (PBC)a     .38a .68 .44
Perceived benefits     .90 .89 .73
 v4 0.85* 5.21 1.19    
 v5 0.86* 5.13 1.21    
 v6 0.85* 5.19 1.20    
Moral norm (MN)     .79 .78 .64
 v10 0.85* 5.13 1.22    
 v12 0.75* 4.62 1.35    
Subjective norm (SN)     .80 .71 .55
 v14 0.70* 4.28 1.35    
 v15 0.78* 4.39 1.41    
Attitude (ATU)     . 74 .76 .52
 v16 0.80* 5.41 1.26    
 v17 0.47* 4.89 1.60    
 v18 0.84* 5.16 1.22    
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)