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Table 3 Agroforestry: measurement properties of the multi-item constructs (N = 1829)

From: Consumer perception of sustainable practices in dairy production

Construct

Standard loading (> 0.7)

Mean

S.D.

Cronbach’s alpha (> 0.7)

Composite reliability (rho) (> 0.6)

Average variance extracted (> 0.5)

Perceived risksa

   

.84

.85

.65

Perceived behavioural control (PBC)a

   

.38a

.68

.44

Perceived benefits

   

.90

.89

.73

 v4

0.85*

5.21

1.19

   

 v5

0.86*

5.13

1.21

   

 v6

0.85*

5.19

1.20

   

Moral norm (MN)

   

.79

.78

.64

 v10

0.85*

5.13

1.22

   

 v12

0.75*

4.62

1.35

   

Subjective norm (SN)

   

.80

.71

.55

 v14

0.70*

4.28

1.35

   

 v15

0.78*

4.39

1.41

   

Attitude (ATU)

   

. 74

.76

.52

 v16

0.80*

5.41

1.26

   

 v17

0.47*

4.89

1.60

   

 v18

0.84*

5.16

1.22

   
  1. *p < .001
  2. aConstructs not included in the final measurement model (N.B. only retained item loadings are included)