Table 1 Key features related to the labels adopted and the related quality conventions
Labelling scheme | Quality convention | Suppliers | Label exclusivity | Actors involved | Products | Target market |
|---|---|---|---|---|---|---|
Producers’ own brands | Domestic | - 1 aquaculture consortium (3 firms) - 1 aquaculture firm - 1 cooperative of lagoon fisheries and aquaculture | Producer/s | - Producers and consortia (suppliers) - Quality auditors (for big retailers) | - Fresh fish - Processed seafood - Aquaculture and lagoon fisheries | - Big retailers - Wholesalers |
Wholesalers’ brands | Domestic | - 1 wholesaler of capture fisheries - 1 fishery and trade firm | Wholesalers, big retailers | - Primary producers (fishers) - Wholesalers (suppliers) - Big retailers - Quality auditors | - Fresh fish - Processed seafood - Capture fisheries (trawlers and small-scale) | - Big retailers |
Sustainability certifications | Civic | - 1 aquaculture consortium (3 firms) | NGO | - Producers and consortia (suppliers) - Big retailers - NGO - Quality auditors | - Fresh fish - Aquaculture | - Big retailers |
Regional products | Civic | - 1 cooperative of lagoon fisheries and aquaculture | NGO | - Producers’ organisation (suppliers) - Big retailers - NGO | - Processed seafood - Lagoon fisheries (mainly) and capture fisheries | - Big retailers |