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Table 2 Socio-demographic characteristics and wine consumption habits

From: Why consumers drink natural wine? Consumer perception and information about natural wine

   Italy (n = 501) Spain (n = 527)
Gender (%) Female 45.3 30.9
Male 54.7 69.1
Mean age (S.D.)   37.54 (14.48) 44.85 (10.27)
Education (%) Primary 0.5
Secondary 5.4 2.5
High school 38.1 17.5
Graduated/master 54.3 79.5
n.a. 2.2
Wine drinking frequency (%) Everyday 12.8 23
Several times a week 36.7 44.2
Once a week 21.8 17.5
Several times a month 13.6 9.3
At least once a month 15.2 6.1
N. wine glasses consumed per occasion (mean, S.D.) Average number of wine glasses drinked per consumption occasion 2.16 (1.03) 2.58 (1.05)
Wine involvement items (mean, S.D.) I have a strong interest in wine. 3.55 (1.21) 4.73 (1.04)
I select the wines I purchase very carefully. 3.48 (1.24) 4.23 (1.05)
I do not need a special occasion to drink wine. 3.66 (1.26) 4.16 (1.22)
I like giving wine as a gift. 3.59 (1.23) 4.07 (1.13)
Wine involvement overall average score*** 3.57 (1.03) 4.20 (0.94)
Attention to wine labeling (mean, S.D.) Front label 3.73 (1.16) 4.21 (0.98)
Back label 3.80 (1.26) 4.21 (1.03)
  1. Statistically significant differences between Italy and Spain at the ***p ≤ 0.01 according to one-way ANOVA