Table 2 Socio-demographic characteristics and wine consumption habits

Gender (%)

Female

45.3

30.9

Male

54.7

69.1

Mean age (S.D.)

37.54 (14.48)

44.85 (10.27)

Education (%)

Primary

–

0.5

Secondary

5.4

2.5

High school

38.1

17.5

Graduated/master

54.3

79.5

n.a.

2.2

–

Wine drinking frequency (%)

Everyday

12.8

23

Several times a week

36.7

44.2

Once a week

21.8

17.5

Several times a month

13.6

9.3

At least once a month

15.2

6.1

N. wine glasses consumed per occasion (mean, S.D.)

Average number of wine glasses drinked per consumption occasion

2.16 (1.03)

2.58 (1.05)

Wine involvement items (mean, S.D.)

I have a strong interest in wine.

3.55 (1.21)

4.73 (1.04)

I select the wines I purchase very carefully.

3.48 (1.24)

4.23 (1.05)

I do not need a special occasion to drink wine.

3.66 (1.26)

4.16 (1.22)

I like giving wine as a gift.

3.59 (1.23)

4.07 (1.13)

3.57 (1.03)

4.20 (0.94)

Attention to wine labeling (mean, S.D.)

Front label

3.73 (1.16)

4.21 (0.98)

Back label

3.80 (1.26)

4.21 (1.03)