Table 7 Matrix of the rotated components
From: Why consumers drink natural wine? Consumer perception and information about natural wine
Factor loadings | ||
|---|---|---|
Natural wine is healthier | .791 | .256 |
Natural wine makes me less drunk | .335 | .762 |
Natural wine causes less hangover | .417 | .726 |
Natural wine is trendy | −.455 | .559 |
Natural wine is easier to drink | .358 | .716 |
Natural wine tastes better | .364 | .428 |
Natural wine is sustainable | .810 | .179 |
Natural wine is handcrafted | .735 | .221 |
Variance explained % | 36.47% | 28.28% |
Total variance % | 64.75% | |