Skip to main content

Table 8 Motivations (goals) of humans behind their values, and dimensions thereof.

From: Growing couch potatoes? The impact of COVID-19 in the light of personal values in Hungary

No Schwartz Values Motivation Dimensions Motivation
1 Self-direction Independent thought and action-centered, creativity, exploration (creativity, freedom, independence, choosing one’s own goals, curiosity) Openness to change Controlling one's own impulses and behaviour, according to social norms and expectations
2 Stimulation Excitement, novelty and challenge in life (daringness, variety and excitement in life)   
3 Hedonism Pleasure or sensuous gratification for oneself (pleasure, enjoying life, self-indulgence) Self-enhancement Promoting self-interest at the expense of others, Emphasis on personal success and dominance over others
4 Achievement Personal success through demonstrating competence according to social standards (ambition, success, capability, influence)   
5 Power Social status and prestige, control or dominance over people and resources (authority, social power, wealth, preserving public image)   
6 Security Safety, harmony, and stability of society, of relationships, and of self (family security, national security, social order, cleanliness, reciprocation of favors) Conservation Maintaining stability and security in relations with one's surroundings, with the emphasis on subservient self-repression, preservation of traditional practices, and emphasis on stability
7 Conformity Restraining from action, inclinations, and impulses likely to upset or harm others and violate social expectations or norms (self-discipline, politeness, honoring parents and elders, obedience)   
8 Tradition Respect, commitment, and acceptance of the customs and ideas that traditional culture or religion provide (devotion, respect for tradition, humbleness, moderation)   
9 Benevolence Preservation and enhancement of the welfare of people with whom one is in frequent personal contact (helpfulness, honesty, forgiveness, loyalty, responsibility) Self-transcendence Promoting the wellbeing of society and nature above one's own interests, highlighting the acceptance of others as equals, as well as a concern for their wellbeing
10 Universalism Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature (equality, social justice, wisdom, broadminded, protecting the environment, unity with nature, a world of beauty)