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Agricultural and Food Economics

Table 4 Convergent and discriminant validity assessment

From: Consumer preferences for wild game meat: evidence from a hybrid choice model on wild boar meat in Italy

 

Construct

AVE

Squared correlation among latent variables

   

1

2

3

1

Attitude towards animal welfare

0.58

1

  

2

Attitude towards hunting

0.56

0.09

1

 

3

Attitude towards wild game meat

0.51

0.01

0.42

1

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