Market outlet choices for African Indigenous Vegetables (AIVs): a socio-economic analysis of farmers in Zambia

Agricultural and Food Economics

Table 2 Multinomial logit model (MNL) coefficient of AIVs marketing outlets

S. no.	Description	Particulars	Brokers		Retailers		Wholesalers
S. no.	Description	Particulars	Coef.	Std. err.	Coef.	Std. err.	Coef.	Std. err.
1.	Grower characteristics	Gender	1.844***	0.737	− 0.978	1.057	1.580***	0.675
		Upto_Sec_RR	0.637	0.682	− 1.274	1.094	1.505*	0.811
		Age_Above 50	0.462	0.705	0.503	1.008	− 2.280***	0.824
		Married_RR	− 1.246*	0.760	2.695*	1.650	− 0.263	0.938
2.	Farm attributes	Average Acreage	− 0.038	0.067	0.210**	0.111	0.250**	0.125
		Home_Consumption	− 0.840	0.721	− 0.448	1.157	− 2.240***	0.841
		Process_Sell	− 0.441	0.681	0.721	1.055	0.158	0.700
		Rainfed_Farming	− 0.956	0.725	− 3.254**	1.506	− 1.507*	0.839
		Primary Inc. Farming	0.109	1.068	− 2.771**	1.512	− 2.504***	1.006
3.	Selling preference	Good_Price	0.708	0.692	− 1.754	1.516	0.912	0.812
		Extra_Income	1.469**	0.717	1.035	1.067	0.962	0.732
		Weekely_Visit	0.003	0.643	1.442	1.169	2.228***	0.742
		Paid Immediately	− 1.535**	0.748	− 4.488***	1.290	− 1.316	0.830
		Price_Increas_5Year	− 0.133	0.618	− 0.731	1.110	− 0.157	0.680
4.	Social relation	Ave. Family Size	− 0.114	0.127	0.223	0.220	− 0.059	0.125
		Farmers_Group	1.503**	0.698	3.848***	1.634	4.931***	1.301
		EX_Training	− 1.395*	0.774	0.570	1.604	− 1.163	1.225
5.	Other primary reasons for outlet choice	Price_Awareness	− 0.655	0.652	− 0.281	1.121	− 1.273*	0.698
		Informal_Edu_RR	− 0.203	0.788	− 2.274*	1.411	0.008	0.871
		Save_ Money	− 0.698	0.617	1.077	1.404	0.093	0.713
		_cons	0.952	2.139	− 3.908	3.790	− 0.401	2.271
		Log-likelihood	− 113.443
		Number of obs	297
		LR chi2(60)	288.35
		Prob > chi2	0.0000
		Pseudo R2	0.5596