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Table 2 Number of observations for each product with proportion of hemp products

From: What factors make consumers in the USA buy hemp products? Evidence from Nielsen consumer panel data

Products

2008

2009

2010

2011

2012

2013

2014

2015

Total

Granola and

727

599

502

559

697

877

1,011

992

5,964

Nature Valley

(25.86)

(32.22)

(38.25)

(37.92)

(25.82)

(17.10)

(14.24)

(17.04)

(23.94)

Nuts (Bags)

1,313

1,304

642

975

1,674

2,859

3,395

3,079

15,241

 

(2.74)

(1.99)

(8.10)

(9.74)

(11.95)

(14.20)

(14.02)

(13.51)

(11.20)

Nutritional

1,741

1,744

848

1,211

2,194

3,517

3,966

3,657

18,878

 

(0.63)

(1.09)

(1.65)

(2.64)

(1.60)

(2.22)

(3.23)

(3.66)

(2.39)

Protein

105

125

101

132

277

457

569

500

2,266

 

(19.05)

(28.00)

(23.76)

(15.15)

(9.75)

(8.97)

(10.19)

(12.60)

(12.71)

Total

3,886

3,772

2,093

2,877

4,842

7,710

8,941

8,228

42,349

 

(6.56)

(7.41)

(13.09)

(12.00)

(10.55)

(10.96)

(11.49)

(11.80)

(10.66)

  1. Observations in Table 2 represent the total number of observations for each product type, regardless of whether it contains a hemp product. Parentheses represent the proportion of these observations for which a hemp product is included in the ingredients