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Agricultural and Food Economics

Table 1 Attributes and their corresponding levels

From: Better richer than environmentally friendly? Describing preferences toward and factors affecting precision agriculture adoption in Italy

Attribute

Levels

Yield increase

Significant; moderate; low

Fuelling

Electric; hybrid

Brand

Industry leader; small firm

Greenhouse gas emissions

High; moderate; low

Price (€/PA equipment)

17,000: 30,000; 50,000

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