From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat
Frequency
Lamb meat
Lamb meat of local breeds
I do not know any local breed
–
53.4
Never
22.5
11.0
At least once a year
32.4
18.0
At least once a month
23.1
12.1
At least once a week
22.0
5.5