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Agricultural and Food Economics

Table 5 Means of the simulated individual parameters and marginal WTPs

From: Pay more for me, I’m from the mountains! The role of the EU Mountain Product term and other credence attributes in consumers’ valuation of lamb meat

Attribute

Average simulated βn

Average simulated WTPn

Average calibrated WTPn

Sheep breed

1.23

4.47

3.31

Mountain Product

1.34

4.67

3.46

Grazing practice

0.94

3.35

2.48

Price

 − 0.44

–

–

No choice

 − 6.15

–

–

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