Table 6 Average values of the individual parameters and WTPs for distinct groups of respondents

Lamb meat consumption

No

 − 0.54^a

1.18^a

3.27^a

1.32^a

3.52^a

0.93^a

2.53^a

Unspecified breed

 − 0.44^b

1.23^ab

4.25^b

1.34^a

4.50^b

0.93^a

3.16^b

Local breeds

 − 0.37^c

1.27^b

5.52^c

1.35^a

5.63^c

0.96^a

4.10^c

Knowledge of local breeds

No

 − 0.47^a

1.21^a

3.91^a

1.33^a

4.15^a

0.93^a

2.94^a

Yes

 − 0.40^b

1.26^b

5.11^b

1.35^a

5.28^b

0.95^a

3.81^b

Knowledge of MP term

No

 − 0.46^a

1.23^a

4.18^a

1.31^a

4.29^a

0.94^a

3.14^a

Yes

 − 0.40^b

1.24^a

4.92^b

1.39^b

5.27^b

0.94^a

3.66^b

Mountain resident

No

 − 0.44^a

1.22^a

4.36^a

1.35^a

4.64^a

0.94^a

3.29^a

Yes

 − 0.42^a

1.26^a

4.90^a

1.30^a

4.82^a

0.94^a

3.56^a