From: Can blockchain technology strengthen consumer preferences for credence attributes?
Variables | Mixed logit model | Mixed logit model with psychographic interaction terms | ||
---|---|---|---|---|
 | Coefficients | Std. Err. | Coefficients | Std. Err. |
Random parameters | ||||
Organic | 1.21*** | 0.17 | 1.22*** | 0.17 |
PDO | 1.13*** | 0.14 | 1.12*** | 0.14 |
Blockchain technology | 1.05*** | 0.18 | 1.06*** | 0.18 |
Non-random parameters | ||||
Price | − 0.41*** | 0.02 | − 0.41*** | 0.02 |
No-buy | − 2.36*** | 0.15 | − 2.35*** | 0.15 |
Organic*blockchain technology | − 0.15 | 0.22 | − 0.17 | 0.22 |
PDO*blockchain technology | − 0.58*** | 0.22 | − 0.58** | 0.22 |
Organic*Involvement in sustainable eating | Â | Â | 0.45*** | 0.11 |
PDO*Involvement in sustainable eating |  |  | − 0.10 | 0.07 |
Blockchain technology *Involvement in sustainable eating | Â | Â | 0.07 | 0.07 |
Organic*Trust in the food system | Â | Â | 0.10 | 0.13 |
PDO* Trust in the food system | Â | Â | 0.21** | 0.10 |
Blockchain technology * Trust in the food system | Â | Â | 0.16* | 0.09 |
Standard deviation | ||||
Organic | 1.92*** | 0.12 | 1.80*** | 0.12 |
PDO | 1.15*** | 0.09 | 1.12*** | 0.09 |
Blockchain technology | 1.01*** | 0.08 | 0.99*** | 0.08 |
Summary statistics | ||||
Log-likelihood | − 2,748.51 |  | − 2,726.25 |  |
Number of observations | 10,800 | Â | 10,800 | Â |
Number of parameters | 10 | Â | 16 | Â |
Akaike’s information criterion | 5,517.02 |  | 5,484.50 |  |
Bayesian information criterion | 5,589.89 | Â | 5,601.10 | Â |