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Table 5 Mixed logit and mixed logit model with the interaction with psychographic terms

From: Can blockchain technology strengthen consumer preferences for credence attributes?

Variables

Mixed logit model

Mixed logit model with psychographic interaction terms

 

Coefficients

Std. Err.

Coefficients

Std. Err.

Random parameters

Organic

1.21***

0.17

1.22***

0.17

PDO

1.13***

0.14

1.12***

0.14

Blockchain technology

1.05***

0.18

1.06***

0.18

Non-random parameters

Price

− 0.41***

0.02

− 0.41***

0.02

No-buy

− 2.36***

0.15

− 2.35***

0.15

Organic*blockchain technology

− 0.15

0.22

− 0.17

0.22

PDO*blockchain technology

− 0.58***

0.22

− 0.58**

0.22

Organic*Involvement in sustainable eating

  

0.45***

0.11

PDO*Involvement in sustainable eating

  

− 0.10

0.07

Blockchain technology *Involvement in sustainable eating

  

0.07

0.07

Organic*Trust in the food system

  

0.10

0.13

PDO* Trust in the food system

  

0.21**

0.10

Blockchain technology * Trust in the food system

  

0.16*

0.09

Standard deviation

Organic

1.92***

0.12

1.80***

0.12

PDO

1.15***

0.09

1.12***

0.09

Blockchain technology

1.01***

0.08

0.99***

0.08

Summary statistics

Log-likelihood

− 2,748.51

 

− 2,726.25

 

Number of observations

10,800

 

10,800

 

Number of parameters

10

 

16

 

Akaike’s information criterion

5,517.02

 

5,484.50

 

Bayesian information criterion

5,589.89

 

5,601.10

 
  1. (***) significance at 1%; (**) significance at 5% (*) significance at 10%; The number of Halton draws used for the simulation is 1,000. Std. Err.: Standard Errors