Agricultural and Food Economics

Table 3 Mixed logit estimation results

From: Traffic light nutrition labeling preferences among children

Attribute	Model for yogurt	Model for soft drinks
Attribute	Coefficient	Coefficient
Yellow label fat	1.679 (0.065)***
Green label fat	1.922 (0.066)***
Yellow label sugar	1.435 (0.063)***	1.633 (0.072)***
Green label sugar	1.754 (0.066)***	2.446 (0.080)***
Does not contain sugar		2.892 (0.102)***
Green label salt	0.261 (0.049)***
Juice		0.514 (0.065)***
ASC	− 1.057 (0.166)***	− 2.233 (0.282)***
Price	− 1.870 (0.143)***	− 2.746 (0.417)***

	Standard deviation	Standard deviation
Yellow label fat	0.010 (0.168)
Green label fat	0.363 (0.204)*
Yellow label sugar	0.009 (0.159)	0.009 (0.137)
Green label sugar	0.427 (0.133)***	0.012 (0.191)
Does not contain sugar		1.589 (0.110)***
Green label salt	0.564 (0.089)***
Juice		1.521 (0.085)***
ASC	2.898 (0.136)***	3.051 (0.154)***
Observations	20,754	20,754
Log-likelihood	− 5,288.7621	− 5,332.6902

Panel Mixed Logit model using 500 Halton draws
Attributes assigned a normal distribution except for price that was assumed constant
Values in parenthesis indicate the standard error of the coefficient
ASC Alternative specific constant
***, **, * indicate significance at the 1%, 5%, and 10%, respectively

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