Table 4 Estimated marginal effects on the probability of choosing a product
From: Traffic light nutrition labeling preferences among children
Attribute | Model for yogurt | Model for soft drinks |
|---|---|---|
Marginal effect | Marginal effect | |
Yellow label fat | 0.217 (0.008)*** | |
Green label fat | 0.259 (0.008)*** | |
Yellow label sugar | 0.183 (0.008)*** | 0.183 (0.007)*** |
Green label sugar | 0.233 (0.008)*** | 0.289 (0.008)*** |
Does not contain sugar | 0.335 (0.009)*** | |
Green label salt | 0.032 (0.006)*** | |
Juice | 0.057 (0.007)*** | |
Price | − 0.234 (0.018)*** | − 0.281 (0.037)*** |