The role of objective and subjective knowledge on the attitude and intention of Italian consumers to purchase farmed and wild fish

Menozzi, Davide; Wongprawmas, Rungsaran; Sogari, Giovanni; Gai, Francesco; Parisi, Giuliana; Mora, Cristina

doi:10.1186/s40100-023-00288-1

Agricultural and Food Economics

Table 1 Spearman’s rank-order correlations (ρ) between beliefs and attitude/intention

From: The role of objective and subjective knowledge on the attitude and intention of Italian consumers to purchase farmed and wild fish

Beliefs	Control (n = 389)								Information treatment (n = 387)
	Farmed				Wild				Farmed				Wild
	Attitude		Intention		Attitude		Intention		Attitude		Intention		Attitude		Intention
	ρ	Sig	ρ	Sig	ρ	Sig	ρ	Sig	ρ	Sig	ρ	Sig	ρ	Sig	ρ	Sig
Safety	− 0.533	***	− 0.477	***	0.294	***	0.300	***	− 0.458	***	− 0.390	***	0.233	***	0.265	***
Marine pollution (R)	− 0.275	***	− 0.208	***	0.204	***	0.130	**	− 0.391	***	− 0.349	***	0.276	***	0.330	***
Antibiotics (R)	− 0.143	**	− 0.112	*	0.194	***	0.207	***	− 0.193	***	− 0.141	**	0.130	*	0.182	***
Heavy metals (R)	− 0.248	***	− 0.238	***	0.210	***	ns		− 0.242	***	− 0.230	***	0.189	***	0.205	***
Parasites (R)	− 0.258	***	− 0.239	***	0.177	***	0.122	*	− 0.286	***	− 0.288	***	0.171	**	0.253	***
Healthy animal diet	− 0.495	***	− 0.433	***	0.305	***	0.295	***	− 0.490	***	− 0.464	***	0.376	***	0.407	***
Healthiness	− 0.551	***	− 0.524	***	0.389	***	0.358	***	− 0.469	***	− 0.351	***	0.360	***	0.394	***
Quality	− 0.524	***	− 0.503	***	0.427	***	0.384	***	− 0.441	***	− 0.340	***	0.350	***	0.429	***
Freshness	− 0.317	***	− 0.236	***	ns		0.153	**	− 0.296	***	− 0.301	***	0.126	*	0.113	*
Nutritional values	− 0.448	***	− 0.357	***	0.189	***	0.309	***	− 0.297	***	− 0.223	***	0.159	**	0.197	***
Fat	0.141	**	0.119	*	− 0.101	*	− 0.152	**	0.099	0.052	ns		− 0.149	**	− 0.132	*
Taste	− 0.440	***	− 0.394	***	0.346	***	0.363	***	− 0.295	***	− 0.281	***	0.301	***	0.322	***
Consistency	− 0.366	***	− 0.339	***	0.324	***	0.382	***	− 0.322	***	− 0.324	***	0.280	***	0.307	***
Control	− 0.434	***	− 0.378	***	0.119	*	0.230	***	− 0.297	***	− 0.236	***	0.146	**	0.208	***
Handling (R)	− 0.178	***	− 0.156	**	0.230	***	0.164	**	− 0.124	0.015	− 0.141	**	0.125	*	0.184	***
Artificiality (R)	− 0.165	**	− 0.149	**	0.227	***	0.154	**	− 0.054	0.288	ns		0.182	***	0.155	**
Guarantee	− 0.572	***	− 0.489	***	0.290	***	0.302	***	− 0.409	***	− 0.362	***	0.220	***	0.294	***
Wild fish availability	ns		ns		ns		ns		ns		ns		ns		ns
Price	ns		ns		ns		ns		ns		ns		ns		ns
Farmed fish affordable (R)	− 0.333	***	− 0.312	***	ns		ns		− 0.326	***	− 0.300	***	ns		0.111	*
Farmed fish availability (R)	− 0.348	***	− 0.377	***	ns		ns		− 0.295	***	− 0.324	***	ns		ns

(R), Items reversed in the questionnaire; ns, Not significant
***Significant at p < 0.001; **Significant at p < 0.01; *Significant at p < 0.05

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