Table 5 Socio‐demographic and other characteristics of the sample
Item | Total | Control | Treatment | p value | |
|---|---|---|---|---|---|
n | 776 | 389 | 387 | ||
% | 100 | 50.1 | 49.9 | ||
Gender | Median | Male | Female | Male | 0.108 |
Male | 50.6 | 49.4 | 51.9 | ||
Female | 48.5 | 50.4 | 46.5 | ||
Other | 0.9 | 0.3 | 1.6 | ||
Age | Mean (SD) | 49.9 (15.1) | 49.72 (15.1) | 50.03 (15.2) | 0.778 |
Near coastline | Median | No | No | No | 0.088 |
Yes | 35.3 | 32.4 | 38.2 | ||
No | 64.7 | 67.6 | 61.8 | ||
Region of residence | Median | Central | Central | South | 0.679 |
North-West Italy | 15.1 | 15.9 | 14.2 | ||
North-East Italy | 7.9 | 7.9 | 7.9 | ||
Central Italy | 27.3 | 27.8 | 26.9 | ||
Southern Italy | 23.2 | 20.6 | 25.9 | ||
The Islands (i.e., Sicily, Sardinia) | 14.3 | 15.1 | 13.5 | ||
Other | 12.2 | 12.7 | 11.6 | ||
Life environment | Median | Urban area | Urban area | Urban area | 0.726 |
Rural area (N < 5000) | 11.2 | 12.1 | 10.3 | ||
Suburban area (5000 < N < 50,000) | 38.5 | 37.8 | 39.3 | ||
Urban area (N ≥ 50,000) | 50.3 | 50.1 | 50.4 | ||
Education | Median | University degree | University degree | University degree | 0.619 |
Middle school | 3.1 | 3.3 | 2.8 | ||
High school | 34.9 | 35.5 | 34.4 | ||
University degree | 62.0 | 61.2 | 62.8 | ||
Employment status | Median | Full-time | Full-time | Full-time | 0.549 |
Full-time | 58.1 | 56.8 | 59.4 | ||
Part-time/Other | 7.6 | 7.5 | 7.8 | ||
Unemployed | 3.6 | 4.1 | 3.1 | ||
Retired | 17.0 | 15.9 | 18.1 | ||
Student | 6.8 | 8.2 | 5.4 | ||
Other | 6.8 | 7.5 | 6.2 | ||
Study area | Median | Food technology and others | Food technology | Others | 0.920 |
Veterinary or similar | 5.8 | 6.4 | 5.2 | ||
Agricultural or similar | 7.5 | 7.7 | 7.2 | ||
Gastronomic science or similar | 3.4 | 3.9 | 2.8 | ||
Nutrition, dietetic or similar | 8.0 | 7.7 | 8.3 | ||
Food technology or similar | 25.4 | 24.7 | 26.1 | ||
Others | 50.0 | 49.6 | 50.4 | ||
Household income per month | Median | 2500–3499 | 2500–3499 | 2500–3499 | 0.783 |
1: < 900 euros | 1.7 | 1.5 | 1.8 | ||
2: 900–1499 euros | 9.8 | 9.3 | 10.3 | ||
3: 1500–2499 euros | 28.1 | 28.0 | 28.2 | ||
4: 2500–3499 euros | 20.6 | 20.8 | 20.4 | ||
5: 3500–4499 euros | 10.3 | 10.3 | 10.3 | ||
6: ≥ 4500 euros | 9.8 | 11.6 | 8.0 | ||
Do not know/do not want to answer | 19.7 | 18.5 | 20.9 | ||
Food regime | Median | Normal | Normal | Normal | 0.047** |
Normal | 79.0 | 81.5 | 76.5 | ||
Flexitariana | 20.0 | 17.0 | 23.0 | ||
Others | 1.0 | 1.5 | 0.5 | ||
Fish purchasing frequency | Median | > once a week | > once a week | > once a week | 0.839 |
Less than once a week | 32.0 | 31.6 | 32.3 | ||
More than once a week | 68.0 | 68.4 | 67.7 | ||
Salmon purchasing frequency | Median | < once a week | < once a week | < once a week | 0.313 |
Never | 11.2 | 11.8 | 10.6 | ||
Less than once a week | 73.5 | 70.4 | 76.5 | ||
More than once a week | 15.3 | 17.7 | 12.9 | ||
Seabass purchasing frequency | Median | < once a week | < once a week | < once a week | 0.737 |
Never | 24.6 | 24.2 | 25.1 | ||
Less than once a week | 67.1 | 68.9 | 65.4 | ||
More than once a week | 8.2 | 6.9 | 9.6 | ||
Seabream purchasing frequency | Median | < once a week | < once a week | < once a week | 0.356 |
Never | 12.8 | 12.3 | 13.2 | ||
Less than once a week | 74.4 | 76.9 | 71.8 | ||
More than once a week | 12.9 | 10.8 | 15.0 | ||
Point of purchaseb | Fish shops/Fishmongers | 47.7 | 47.8 | 47.5 | 0.940 |
Supermarket | 77.3 | 77.4 | 77.3 | 0.969 | |
Discount shop | 6.1 | 5.9 | 6.2 | 0.866 | |
Online channel | 1.9 | 2.1 | 1.8 | 0.802 | |
Direct from fishermen | 5.2 | 3.3 | 7.0 | 0.022** | |
Others | 1.8 | 2.1 | 1.6 | 0.596 |