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Agricultural and Food Economics

Table 2 Example of a best–worst scaling question (choice set)

From: Customer preferences heterogeneity toward avocado: a latent class approach based on the best–worst scaling choice modeling

Least important (only one choice)

Milk attributes

Best important (only one choice)

°

Expiration date

°

°

Price

°

°

Fat content

°

°

Packaging material

°

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