Agricultural and Food Economics

Table 7 Characterization of avocado consumer clusters based on individuals’ purchasing and consumption habits (Frequency of avocado purchase)

From: Customer preferences heterogeneity toward avocado: a latent class approach based on the best–worst scaling choice modeling

Clusters	How often do you buy avocado?
Clusters	Occasionally (%)	1 time per month (%)	Less than 1 time per week (%)	1–2 times per week (%)	Chi-square
Hedonistic	42	27	20	10	14.112
Avocado fruit lovers	34	23	29	14
Sustainability sensitive	37	16	29	18
Value for money	36	24	27	14
Health sensitive	33	20	33	14%

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