Table 1 Main studies on Internet adoption in the agricultural sector
Work | Sector | Findings |
|---|---|---|
Burke and Sewake (2008) | Olive Oil | E-commerce promotes common economic goals of the cooperative’s partners and strengthens their economic activity |
Granollers et al. (2013) | Fruits | Websites are more informative than commercial. Usability of the websites could be improved |
Klonaris and Agiangkatzoglou (2018) | Olive Oil | Internet facilitates cooperatives’ export process |
Kolb and Thach (2016) | Wine | The German wineries had a relatively low adoption of Web 2.0, with size being relevant to explain a higher level of ICT usage |
Marzo-Navarro and Pedraja-Iglesias (2021) | Wine | The websites of Rioja wineries should provide more information on wines and improve their use of social networks and e-commerce platforms |
Montegut and Cristóbal-Fransi (2012) | Fruits | The main obstacles to doing business on the Internet are a lack of qualified personnel, a lack of financing and ignorance of the medium |
Mozas et al. (2020) | Olive Oil | Age, size, ICT-training among management, social network activity and outsourced ICT management are associated with greater online sales of olive oil by second-tier cooperatives |
Neilson and Madill (2014) | Wine | Facebook was the main platform used by wineries to interact with consumers, but the reasons for consulting wineries' social media profiles varied widely |
Perlines et al. (2013) | Olive Oil | Internet allows cooperatives to decentralize information for decision-making, providing quick solutions and gaining agility and responsiveness |
Szolnoki et al. (2018) | Wine | Internet improves cooperative product sales as consumers seek information and opinions on social networks and on the web before buying |