Table 3 Extended model of e-commerce adoption (eMICA)
Examples of functionality | ||
|---|---|---|
Phase 1 | Promotion | |
Level 1 Basic information | Name, history, origins, physical address, contact details and activities carried out | |
Level 2 Information rich | Email and/or contact form, information about products, events, trade fairs, website languages, certifications, news and online promotions | |
Phase 2 | Provision | |
Level 1 Low interactivity | Basic product information, links to other information, recipes, visitor information, training, promotion, online surveys, memory download and page sharing | |
Level 2 Medium Interactivity | FAQs, site maps, webcam, brochure download, word search, email news, online shop as a showcase | |
Level 3 High interactivity | Exclusive web area for customer consultation, chat, discussion forums, multimedia, social networks, possibility of collecting online comments, voting on quality, satisfaction of products offered, virtual tour, mobile web version or app | |
Phase 3 | Process | Complete purchasing process, secure transactions, digital signature and encryption, interaction with the server, consultation of databases, status and tracking of orders. Existence of a private registration area |