Table 5 Web Content Analysis (ecommerce and additional functions variables).
E-commerce variable | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1. Online payment services | ||||||||||||
CE.1- Online payment | 32.6% | 72.9% | − 0.404*** | 7.7% | 13.0% | 23.5% | 48.5% | − 0.260* | 23.6% | 51.9% | − 0.292*** | |
EC.2- Secure online transaction | 32.6% | 72.9% | − 0.404*** | 7.7% | 13.0% | 23.5% | 48.5% | − 0.260* | 23.6% | 51.9% | − 0.292*** | |
EC.3- Interaction with the server | 41.3% | 50.0% | 7.7% | 13.0% | 17.6% | 42.4% | − 0.271* | 25.5% | 39.4% | − 0.149* | ||
Variable additional functions | ||||||||||||
Information security | ||||||||||||
FA 1.1- Privacy Policy or Legal Notice | 65.2% | 91.7% | − 0.323** | 57.7% | 73.9% | 58.8% | 75.8% | 61.3% | 82.7% | − 0.238*** | ||
FA 1.2. Data protection law | 2.2% | 2.1% | 7.7% | 8.7% | 0.0% | 0.0% | 2.8% | 2.9% | ||||
2. Certifications | ||||||||||||
FA 2.1- Quality certifications ISO 9000/9001 | 0.0% | 0.0% | 19.2% | 17.4% | 5.9% | 6.1% | 6.6% | 5.8% | ||||
FA 2.2- Food safety registration | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | ||||
FA 2.3- Environmental certifications (ISO 14000) | 0.0% | 0.0% | 7.7% | 8.7% | 0.0% | 3.0% | 1.9% | 2.9% | ||||
FA 2.4- Other certifications | 73.9% | 79.2% | 73.1% | 87.0% | 64.7% | 81.8% | 70.8% | 81.7% | − 0.129Φ | |||
3. Mobile version | ||||||||||||
FA 3.1- Link to mobile version of the website | 58.7% | 97.9% | − 0.479*** | 50.0% | 91.3% | − 0.447** | 67.6% | 100.0% | − 0.437*** | 59.4% | 97.1% | − 0.456*** |
FA 3.2- Availability of cooperative PPPs | 0.0% | 0.0% | 3.8% | 4.3% | 2.9% | 0.0% | 1.9% | 1.0% |