Table 1 Choice experiment attributes
Attribute | Explanation | Levels |
|---|---|---|
Geographical origin | Geographical origin of the product | Local Italy Foreign origin |
Organic certification | Products compliant with organic production methods | Certification NO certification |
‘Quality Agricultural Work’ label | Products from farms distinguished by compliance with labour regulations, social legislation, and income and value-added taxes | Ethical label NO ethical label |
Price | Price €/Kg | 0.45 €/Kg 0.90 €/Kg 1.35 €/Kg |