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Table 2 Descriptive and summary statistics of the variables (n = 324)

From: Consumers preferences and social sustainability: a discrete choice experiment on ‘Quality Agricultural Work’ ethical label in the Italian fruit sector

Variables

Categories

Sample

Italy (%)

Demographic variables

   

Gender (%)

Female

52.78

51.30

 

Male

47.22

48.70

Age (years) (%)

18–29

37.04

17.1

 

30–49

24.69

30.9

 

50–64

31.17

27.4

 

64 + 

7.10

24.6

Education (%)

High school or lower

42.59

 
 

High education level

46.60

 

Income (%)

Low (< 500–1499)

55.25

 
 

Medium (1500–2499)

33.95

 
 

High (> 2500)

10.80

 

Work (%)

Freelance

14.51

 
 

Employee (public/private)

52.47

 
 

Retired

9.26

 
 

Household/wife

5.25

 
 

Unemployed

2.16

 
 

Student

16.36

 

HHsize (%)

1

7.72

 
 

2

21.60

 
 

3

24.69

 
 

4

35.49

 
 

5 or more

10.50

 

Children (0–12 years old) (%)

0

85.19

 
 

1

10.11

 
 

2

3.7

 
 

3

0.62

 
 

4 or more

0.93

 

Attitudinal variables

   

Purchasing habits1

Healthiness

3.78

 
 

Convenience

3.30

 
 

Provenience

3.57

 
 

Price

3.39

 
 

Certification presence

3.03

 

Frequency of F&V consumption

Once a month or less

1.54

 
 

Once every 2 weeks

6.79

 
 

Once a week

52.47

 
 

Several times a week

39.20

 

Person purchasing F&V

Interviewee

32.41

 
 

Interviewee + another family member

47.22

 
 

Other family member

20.37

 

Purchasing place

Market

12.96

 
 

Fruit seller

29.54

 
 

Supermarket

51.85

 
 

Directly on the farm

4.32

 
 

Other

0.93

 

UWC—How widespread do you think the problem of undeclared work in agriculture is?1

4.09

 
  1. Source: own elaborations
  2. 1Data are expressed as an average score on a Likert scale of 1–5 (1 = not at all–5 = at all)