Table 5 Estimation results for latent class logit models
Variables | Group 1 ‘Green and healthy’ consumers | Group 2 ‘Local is the best’ consumers | Group 3 ‘Italian fair labour’ consumers | |||
|---|---|---|---|---|---|---|
Coeff (SD) | p value | Coeff (SD) | p value | Coeff (SD) | p value | |
Price | − 1.069 (0.312) | 0.001 | − 0.651 (0.253) | 0.010 | − 4.045 (0.633) | 0.000 |
Foreign | − 1.637 (0.404) | 0.000 | − 0.155 (0.250) | 0.536 | − 5.758 (2.084) | 0.006 |
Local | − 0.007 (0.259) | 0.977 | 0.537 (0.290) | 0.064 | − 1.013 (0.517) | 0.050 |
QAW label | 0.640 (0.223) | 0.004 | 1.812 (0.282) | 0.000 | 2.922 (0.675) | 0.000 |
Organic certification | 1.763 (0.395) | 0.000 | − 0.240 (0.257) | 0.351 | 0.263 (0.444) | 0.553 |
ASC | − 2.336 (0.217) | 0.000 | − 2.336 (0.217) | 0.000 | − 2.336 (0.217) | 0.000 |
Covariates | ||||||
Female | 0 | 0.134 (0.567) | 0.813 | 0.275 (0.572) | 0.631 | |
Age | 0 | − 0.056 (0.023) | 0.013 | − 0.076 (0.023) | 0.001 | |
Educational level | 0 | − 1.448 (0.502) | 0.004 | − 1.506 (0.515) | 0.003 | |
Income | 0 | 0.589 (0.199) | 0.003 | 0.694 (0.205) | 0.001 | |
F&V purchasing frequency | 0 | − 0.016 (0.377) | 0.966 | 0.014 (0.381) | 0.970 | |
UWC | 0 | − 0.482 (0.356) | 0.175 | + 0.462 (0.359) | 0.068 | |
Constant | 0 | 9.209 (3.515) | 0.009 | 9.442 (3.540) | 0.008 | |
π | 0.463 | 0.454 | 0.083 | |||