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The demand of urban residents for the biodiversity conservation in U Minh Thuong National Park, Vietnam
© Khai and Yabe; licensee Springer 2014
Received: 25 October 2013
Accepted: 10 June 2014
Published: 1 August 2014
The total economic value of biodiversity provides policy-makers reliable information to estimate welfare losses caused by biodiversity reductions and perform cost-benefit analysis of biodiversity conservation projects. Searching literature reviews on economic-valuation techniques, the contingent valuation (CV) method has been popularly applied to estimate the economic value of biodiversity. This approach is based on a hypothetical scenario in which respondents are requested through questionnaires to reveal their maximum willingness to pay (WTP) for biodiversity conservation. The article used CV to study the Mekong Delta urban households’ preferences and their willingness to pay for the program of biodiversity conservation in U Minh Thuong National Park, one of the largest peat swamp forests in Vietnam. Logistic regression was used to predict the probability of respondents willing to pay for the conservation program. The mean WTP was calculated approximately VND16,510 ($0.78) per household per month for all respondents and about VND31,520 ($1.49) after excluding the protest zero and scenario rejecting respondents. Aggregately, Mekong Delta urban residents agreed to contribute about $10.97 million annually for the project of biodiversity conservation.
Natural wetlands play an important role in terms of controlling water flow, preventing from the damage of flood and storm, supporting fisheries, absorbing waste, especially maintaining biodiversity, etc. In addition, wetland regions are places for water transport and recreation while the diverse resources in wetlands could be directly exploited for agriculture, fishing, water supply, wood and wildlife products. The aggregate economic benefit of a wetland’s ecological functions, resources and services could surpass the economic value received from the wetland conversion for alternative uses (Wattage ).
There are a number of previous studies using the contingent valuation (CV) method to estimate the total benefit of wetlands. Hanemann et al. () applied the dichotomous choice CV method to estimate willingness to pay (WTP) for wetlands maintenance program in San Joaquin Valley. The study showed that the single-bounded response estimated the mean WTP of $250 and $151 from the estimation of double-bounded question. Beran () used CV questionnaires to estimate the passive use values associated with preservation of freshwater wetlands in South Carolina. The study revealed that mean WTP ranged from a one-time contribution of $6.03 to $45.4 according to the estimation technique and the type of wetland valued, and a total value of WTP for South Carolina residents was $3.7 million. The other study by Chen and Jim () analyzed Guangzhou residents’ motivations and WTP for an urban biodiversity conservation program in the National Baiyun Mountain Scenic area. The research estimated the median WTP of $19.5 per household per year and the total value of about $38.2 million annually to contribute the urban conservation project.
There is great biodiversity in the wetlands of the Mekong Delta, the largest wetlands in Vietnam, assisting a large number of herons, egrets, stocks, ibises and some rare species such as sarus cranes, black necked storks, lesser adjutants and great adjutants. Specially, the mature semi-natural Melaleuca forest and seasonally inundated grasslands of the Mekong Delta wetlands are the living environments of about 14 globally threatened bird species. Therefore, preserving these wetlands is important or beneficial not only for Vietnam but also for the world. Moreover, there are also a lot of unknown flora and fauna, microorganisms, and genetic resources that are expected to contribute to, for example, the future development of new medicines or coenzymes, which are necessary for biochemical reaction.
However, there are so many issues related to environmental pollution and an increase in wetland destruction due to an overheated economic development. Recently, the Mekong Delta wetlands are dealing with the serious biodiversity loss and degradation. For example, the numbers of endangered species (sarus cranes) in Tram Chim National Park - one of the largest national wetland parks - have rapidly decreased from 1,057 in 1987 to 93 in 2005 (Do and Bennett ; Khai and Yabe ). The degradation of wetland biodiversity is due to an increase in shrimp farming, the conversion of wetlands to agriculture and construction land, war destruction and excessive fuel wood collection. The development of dykes in the Mekong Delta has altered hydrologic conditions and also hence wetland health (Do and Bennett ). To prevent from the biodiversity loss and degradation, the local authorities have proposed plans to use public funding to improve the protection of biodiversity. However, up to now there is little information on the values of biodiversity as well as studies on nature and biodiversity conservation in the Vietnam’s literature. Thuy () applied the CV method with five bid-level questionnaires to conduct the study on willingness to pay for the conservation of Vietnamese Rhinoceros and estimate the mean WTP of $2.5 per household. Environmental choice modeling was applied by Do and Bennett () to identify the biodiversity benefits of Tram Chim National Park. The study estimated total benefits of wetland conservation program were about $3.9 million.
Because of the limitation of information and studies related to the benefit of biodiversity conservation, policymakers cannot answer the question of whether the change in current management practices would generate net social benefits. It is relatively easy to calculate costs of biodiversity conservation program, but hard to estimate benefits. The benefits or design of biodiversity policy could be estimated by studying public preferences on conservation program. However, this is complicated because of the generally low level of awareness and understanding of what biodiversity means on the part of the general public (Christie et al. ). Moreover, although there are a lot of conservation activities especially in biosphere reserves of the Mekong Delta recognized by UNESCO, these are not strong or powerful enough to enlarge or improve the quantity and quality of biosphere reserves because of government budget constraint or the low level of support from local residents and authorities. The studies are needed to be done to answer the question of whether is worthy investing more financial resources in conserving biodiversity in these biosphere reserves. In this study, we try to estimate total economic values of proposed biodiversity conservation program in U Minh Thuong National Park using the approach of CV method. The study might partly seek to answer the above questions, and also provide policy makers and concerned people more information about residents’ attitudes toward environment and natural resources as well as the benefits of biodiversity conservation.
The article is outlined as follows. The next part presents the empirical model, research area and data collection. The following part discusses about the results of willingness to pay for biodiversity conservation, including the discussions of refusals and zero responses, and the estimation of willingness to pay. The final part withdraws some conclusions of the study.
This study used CV method to identify the total value of wetland conservation. The CV method was first used at the beginning of the 1960s to estimate the benefits of outdoor recreation in Maine backwoods by Robert (). After that, Ridker () applied the CV method for air pollution problems. From the 1970s up to now, this CV approach has been applied by many economists to measure the benefits of a wide variety of goods such as recreation, hunting, water quality, decreased mortality risk from a nuclear power plant accident and toxic waste dumps, etc. (Wattage, ).
Research area and data collection
U Minh Thuong National Park is one of two largest areas of peat swamp forest in Vietnam. Biodiversity conservation in this region has been assigned a national priority since it can buffer the negative effects of the Mekong River floods, recharge aquifers and provide a unique environment for many wetland species. With a total area of 8.038 ha and a buffer zone of 13.069 ha, the national park is a home of many diversified plants and animals including 243 plant, 32 mammal, 151 bird, 34 reptile, 7 amphibian, 34 fish and 181 insect species. Forty of these are listed as endangered species in the Vietnam Red Book (Dang ).
Although the government has declared the protected zone, U Minh Thuong National Park is still under serious threats to biodiversity such as an increase in human encroachment on and disturbance of wildlife habitats by converting the forest land into agriculture and construction land, environmental pollution caused by subsistence wastes, industrial wastes, use of insecticides, herbicides and toxic rat baits, illegal wildlife hunting and trade, etc.
Primary data were collected by randomly interviewing local citizens face-to-face in the urban area of Can Tho city, representing the largest city in the Mekong Delta and the urban region of Kien Giang province where U Minh Thuong National Park is located. The time of survey took about 3 mouths from January to March 2013 and was divided into two main periods. The first one was the pilot-survey, in the first week of January 2013. The pilot surveying and pretesting are essential elements in any contingent valuation study (Bateman et al. ). The aims of this interview are to refine the questionnaire, format bid starting point more clearly and concisely, and also help interviewers get used to and understand the content of questionnaire. After the interviewers are trained, there are about 50 households interviewed in this period. The revised questionnaire is used in the second period. The sample was composed of 366 respondents, 215 in Can Tho and 151 in Kien Giang. To make a good CV questionnaire without cheap talk bias, the content of questionnaire is formed based on the suggestion of Carson (), and Cummings and Taylor (). We first examine how the respondents concern environmental problems in the country and recognize respondents’ attitude toward biodiversity conservation project. Secondly, the plan of proposed project is introduced with the payment vehicle and provision rule. Finally, socioeconomic information of respondents are collected.
The single-bound dichotomous choice contingent valuation questions were used in the study. Before the CV question was asked, the current conditions, biodiversity as well as the benefits of U Minh Thuong National Park were introduced. Then, we identified some threats of biodiversity loss such as encroachment, disturbance of vegetation, environmental pollution, wildlife hunting, and trade occurring in this area. A hypothetical conservation program was proposed to prevent from biodiversity loss in the national park. Biodiversity will continue to degrade more seriously without this conservation project. The study proposed funding a biodiversity conservation project to increase the number of plants and animals in U Minh Thuong National Park or at least keep them from declining every year. The conservation fund could then request international organizations to provide the same amount of money or more compared with the contributions of residents. The raised money would be only used for conservation activities in U Minh Thuong National Park (See the section of CV question for more details in the Appendix). The payment vehicle was used as voluntary continuous donation, contributed through a monthly water bill for three years, which could catch the present value of preferences for biodiversity conservation and also prevent potential protests due to compulsory payment like taxes (Rolfe et al., ). Each household was interviewed whether he/she would be willing to contribute the biodiversity conservation fund a certain amount of money every month as surcharge on his/her household water bills for the next three years. The admissible answers were ‘yes’ or ‘no’. Five different bid values of VND10,000, VND35,000, VND60,000, VND85,000 and VND110,000 were chosen for the study. These values are equivalent to values in US dollarsa of $0.47, $1.66, $2.84, $4.21 and $5.20, respectively. Each household was randomly interviewed whether he/she would be willing to contribute one of these bid values and answered whether he/she accepted only one bid value. For example, the respondent was asked ‘Would you be willing to pay VND10,000 every month for biodiversity conservation program in U Minh Thuong?’ If the answer was ‘yes’, the list of ‘yes’ reasons was then presented. If the response was ‘no’, the list of ‘no’ reasons was then introduced and an open-end question was also asked whether a respondent would like to contribute another lower amount of money to identify the categories of protest zero, valid zero and WTP less bids.
Results and discussion
Refusals and zero responses
Respondents refusing the discrete choice amount or refusing to pay any amount for biodiversity conservation
Bid value (VND)
Refusals to the discrete choice question
Refusals to make any positive paymentψ
Respondents giving reasons for refusing to pay the given discrete choice amount
1 = I cannot afford to pay/I have no spare income.
2 = I feel the environmental improvement of U Minh Thuong is unimportant.
3 = Being far from the place, I feel paying anything is irrelevant to me.
4 = I do not believe paying will solve the problem.
5 = I feel this improvement will take place without my contribution.
6 = I do not trust the institutions that will handle the money for this conservation work.
7 = It should be the government’s responsibility since it has money from tax revenues.
8 = Other reasons.
Table 2 reveals reasons for refusing to pay the given discrete amount of money. About 51 percent of respondents cannot afford to pay or have not space income to contribute towards the fund of biodiversity conservation (reason 1). Such high percentage of unwilling-to-pay reason due to the income constraint is consistent with other survey study in developing countries. The study on saving the Philippine Eagle by Harder et al. () showed a 62 percent while the study on Vietnamese Rhinoceros conservation by Thuy () revealed about 41 percent of respondents refusing to contribute the conservation program due to income constraint. The second highest-cited reason accounted for 16.3 percent of respondents who think that the biodiversity conservation program should be the government’ responsibility since it has money from tax revenues while about 12 percent of unwilling-to-pay respondents with the reason of distrusting the institutions that will handle the money for this conservation work.
The category of protest bid, valid no and positive bid respondents
Protest zero bids (1)
Valid zero bids (2)
WTP less bids (3)
Willing to pay discrete choice amount (4)
Willing to pay some positive amount (5)
Table 3 shows about 60.7 percent of respondents willing to pay some positive amount for conservation program while about 29.2 percent of respondents agree to pay less than the bid values (The respondents who disagreed to pay the amount of money given in the questionnaire but accepted to contribute a smaller amount of money) and around 24.6 percent of respondents are categorized as valid zero bids (the respondents were not willing to pay any amount of money for conservation program with any other reasons excepting the reason 4, 6 and 7). The study also shows that the proportion of protest bids averages 14.8 percent of all responses. Such figure is somewhat consistent with other results in the literature. Kirkland () has 18 percent of protest responses in his study, about 24 percent are determined by Sappideen () and 28 – 31 percent of protest bids in the study by Jakobsson and Dragun (). According to Moser and Dunning (), the high level of protest bids reveals that some questions could be misunderstood; the respondents have troubles to understand the study scenario or are not convinced that the proposed project becomes real.
Estimation of willingness to pay
Descriptive statistics of variables in the logistic function
Willingness to pay for conservation program (1 = yes, 0 = No)
Bid value (thousand VND)
Age of respondents (years)
Gender of respondents (1 = Male, 0 = Female)
Educational level of respondents (1 = Graduate or higher, 0 = otherwise)
Civil status of respondents (1 = married, 0 = otherwise)
Monthly household income of respondents (thousand VND)
Location of respondents (1 = Can Tho, 0 = Kien Giang)
Whether respondents have made any donations (1 = yes, 0 = no)
In the contingent valuation literature, there are some ways to solve the problem of zero bids. Imber et al. () treat all ‘no’ responses as real ‘no’ answers. This may result in wrong policy implications (Carson ) or difficultly estimate the willingness to pay function correctly if the number of protest responses is high (Romer ). Other strategy is to eliminate all zero bids, but this may cause a sample selection bias, since the remaining bids from no longer originate from a random sample of the basic population (Romer ). The most common way is to identify and exclude protest bids from estimates of willingness to pay (Mitchell and Carson ). The estimates without protest responses give the higher value of WTP than those with all ‘no’ responses. In this study, we use the WTP estimate without protest bids as the mean WTP and the WTP calculation for all ‘no’ responses as the low bound of willingness to pay.
Logistic regression estimate of willingness to pay for conservation project
Model 1 (All respondents included)
Model 2 (Protest bids excluded)
Correct prediction (%)
Willingness to pay for biodiversity conservation program unit: thousand VND
Mean/Median of WTP
95% Confidence Interval
All respondents included
Protest bids excluded
Table 6 performs the mean WTP for all respondents is estimated to be VND16,510 with the 95% confident interval between VND-4,670 and VND29,340 while the mean WTP after excluding protest vote respondents increases up to VND31,520 with the 95% confident interval between VND17,860 and VND43,670. The two mean WTPs are significantly positive at the level of 10 percent for all respondents and 1 percent for the sample with protest bids excluded.
This study tried to extend the understanding of Vietnamese households’ preferences for biodiversity conservation to the context of their WTP. The mean WTP for the proposed conservation project was calculated to be approximately VND16,510 per household per month, which was about 0.32 percent of the average household income at VND5.2 million per month in the Mekong Delta region in 2010. Moreover, the study also estimated the mean WTP of VND31,520 per household per month after excluding the protest zero and scenario rejecting respondents. An aggregate welfare measure can be derived by multiplying the mean WTP by the total urban households in the Mekong Delta. According to the general statistics office ([GSO 2013]), there were 4,329,100 urban people in the Mekong Delta in 2012, which were equivalent to 1,170,027 urban households with the average of 3.7 persons per urban family (Binh ). The calculation discovered that Mekong Delta urban residents were willing to pay about VND19.32 billion (VND16,510 * 1,170,027 urban households) every month for biodiversity conservation. Therefore, the total value of annual urban resident’s contribution is approximately VND231.81 billion ($10.97 million) which is relatively big enough for the government, policy makers and concerned people to pay more attention or give more financial invests in conserving and improving wildlife habitats and biodiversity in U Minh Thuong National Park. This total value could be the useful and trustworthy information for decision makers to allocate funds for the biodiversity conservation project while the results of this contingent valuation study could also be valuable for environmental evaluation or suggest applying this approach to the cost-benefit analysis of this project as well as other or future projects in Vietnam. In addition, the public evaluation of biodiversity conservation could help society more awareness on the important role of biodiversity, have an impact on rational behaviors or wide support of residents to improve the quantity or quality of biodiversity which benefits the present and future generation (Chen and Jim ).
a1 USD = 21,140 VND at the date of 05/12/2013.
bThe average household income of Mekong Delta residents are calculated by multiplying per capital income at 1.25 million (GSO ) with the average member of 4.16 per family (Binh ) in the Mekong Delta region.
cAt the minimum of Pr(Yes) function, Age min = − (−0.1133)/(2 * 0.001) = 56.65.
Appendix: the format of CV question
Section 3: A conservation plan for the protection of U Minh Thuong National Park
We will now provide you some information about U Minh Thuong in Kien Giang:
U Minh Thuong National Park is one of two large areas of peat swamp forest in Vietnam. Biodiversity conservation in this region has been assigned a national priority since it could buffer the negative effects of the Mekong River floods, recharge aquifers and provide a unique environment for many wetland species. With a total area of 8.038 ha and a buffer zone of 13.069 ha, the Park is a home of many diversified plants and animals including 243 plant, 32 mammal, 151 bird, 34 reptile, 7 amphibian, 34 fish and 181 insect species. Forty of these are listed as endangered species in the Vietnam Red Book.
Threats to biodervisty in U Minh Thuong National Park
Although the government has declared the protected zone, U Minh Thuong is still under serious threats to biodiversity:
Encroachment and disturbance of habitats: due to high density of local peoples, habitat area often undergoing encroachment for agriculture, aquaculture and other purposes. This activity is especially in the areas outside protected areas. Illegal encroachment causes lots of disturbance for habitat security.
Environmental pollution caused by subsistence wastes, industrial wastes, use of insecticides, herbicides and toxic rat baits.
Wildlife hunting and trade occurs commonly in the area. Wild animals in general and mammals in particular are hunted for household use and also for sale in urban centers.
A conservation plan for biodiversity in U Minh Thuong National Park
The goal of the program is to increase the number of plants and animals in U Minh Thuong or at least keep them from declining every year. To accomplish this goal, it should be carried out the following activities:
Rationally planning ponds, shrimp ponds and rice farming land around the buffer zone to prevent water pollution and scarcity of food.
Planting more trees suitable for nesting and reproducing, improving ponds, swamps and grassland within and outside the buffer zone to create a food source and the better living environment for wild animals. There is also promoting tree planting in rural areas, industrial zones and urban areas to create the good habitat conditions for the biodiversity conservation.
Enhancing the coverage of forest to protect the soil from erosion, landslides and runoff.
Conducting education and training activities to improve the awareness of the local people to conserve biodiversity and the professional skills of the management group staff.
While the program contains many good ideas, implementing it would require money. So far, the program has not received any funding or carried out any activities. A number of international organizations do provide financial support to protect this biodiversity area. However, they usually require that counterpart funds be made available. In other words, people from region must also contribute money to protection effort. Therefore, the practical implementation of this program would require much more concerted efforts from all households.
Suppose a conservation fund for biodiversity in U Minh Thuong would be set up, all citizens could contribute to the fund. The fund could then request international organizations to provide the same amount of money or more, according to the money raised locally. The money raised by the fund would be ONLY used for the conservation activities mentioned earlier to conserve biodiversity in U Minh Thuong.
The purpose of our survey is to find out if your household would be willing to contribute < bid level > every month as a surcharge on your household water bills for the next three years. The payment is a fixed amount and it doesn’t change with the volume of water used. This money would go to the conservation fund for biodiversity in U Minh Thuong.
Would you be willing to pay < bid level > every month for biodiversity conservation in U Minh Thuong?
Yes (2) No
A previous version of the paper was presented at the 3th International Seminar of JSPS Core-to-Core Program: Collaborative Project for Soil and Water Conservation in Southeast Asian Watersheds, Water Resources University, Hanoi, Vietnam, 7–8 August 2013. We would like to express our gratitude to Japan Society for the Promotion of Science (JSPS) for sponsoring the study. Our warmest thanks go to the staff in the department of Agricultural, Resource and Environmental Economics, SEBA, Can Tho University for assisting in data collection.
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